“It will take a generation to fix this”: Prince William appears on Countryfile and Clarkson’s Farm to discuss this key issue for young farmers

“It will take a generation to fix this”: Prince William appears on Countryfile and Clarkson’s Farm to discuss this key issue for young farmers

The event was held to coincide with the Duke of Cornwall becoming patron of the mental health charity We Are Farming Minds.

Published: May 16, 2025 at 11:42 am

Prince William will appear on BBC One's Countryfile this Sunday, as part of an event raising awareness of mental health care for young famers.

Presenter Vick Hope joined the Duke of Cornwall and Duchy landlord at Folly Farm, in Somerset, along with 60 of the next generation of tenants.

The event (which took place on 26 March) coincided with William becoming a patron of the Herefordshire-based charity We Are Farming Minds, which was set up by Duchy tenants Sam and Emily Stables. The charity aims to help farmers experiencing loneliness and mental health issues.

According to the charity, poor mental health in farming is 46% higher than in other occupations.

William said: "With a lot of the work and the research we've done, it will take a generation to fix this, but I do think we're headed the right way, and I'm excited by that journey and that progress."

Cameras from the Amazon Prime Video series Clarkson's Farm were also there, with farmhand Kaleb Cooper and Charlie Ireland joining to help raise awareness of the issue. Their discussions will appear on the upcoming fourth series of hit TV show Clarkson's Farm.

William's patronage builds upon the Mental Health Strategy launched by himself and the Duchy of Cornwall in 2023. The Duchy aims to be the leading provider of mental health support to its tenants via a dedicated wellbeing service, as well as staff and farmer training and hosting social events to destigmatise mental health problems.

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Main image: (left-right) Prince William, Kaleb Cooper and Charlie Ireland at an event for 60 of the next generation Duchy tenants. Credit: Getty

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