It’s a common misconception: once the frost hits, the flea problem is over. Unfortunately, that's not just incorrect, it could be putting your pet at risk.
As we crank up the central heating, we actually create the perfect flea incubator in our homes. The most frightening part? Up to 95% of the flea population isn't on your pet, it's lying in wait in your carpets, bedding and furniture.
Here is why winter is a critical time for preventative treatment, and the three-step approach to securing a flea-free home...
Can fleas survive in winter?
Fleas don't survive well in cold outdoor conditions, but the mild, consistent environment of a heated home is ideal. Flea eggs can lie dormant for months. When the central heating kicks in, the warmth triggers these eggs to hatch into larvae and eventually adult fleas. Learn more.

This is the cycle Itch Pet is designed to break, using a vet-approved, two-pronged approach delivered to your door exactly when you need it. You get free delivery and your first month free, with the ability to pause, move or cancel your subscription at any time.
How to get rid of fleas
The secret to eliminating fleas? You need to simultaneously attack them on your pet and in your home.
Step 1: Neutralise the host (your pet)

Itch Flea for Cats & Dogs uses a powerful formula that aims to kill adult fleas within 24 hours and stop any new fleas from joining the party. As an added bonus, this formula also targets ticks and lice!
How to use: All it takes is a quick drop of liquid applied between your pet's shoulder blades. Learn more.
Itch Flea for Dogs
Get Itch Flea for Dogs for free
Itch Flea for Cats
Get Itch Flea for Cats for free
It's worth noting that Itch Flea spot-on treatment is suitable for adult dogs & cats, and puppies & kittens 8 weeks or older.
Step 2: Attack the 95% (your home)

If 95% of fleas are in your carpets and upholstery, treating your pet alone will not solve the problem, it will just delay the next infestation. Fleas lay eggs that fall off your pet and embed themselves in your home, where they can lie dormant for months.
Itch Flea Home Spray contains specialist ingredients that kill fleas, eggs and larvae in your home environment, stopping the cycle before new fleas can jump back onto your pet. It’s the essential tool for controlling the infestation at its source. Learn more.
Itch Flea Home Spray

Stop the flea cycle: View Itch Flea Home Spray
Step 3: Prevent fleas from coming back

Itch has a monthly flea subscription service, delivered for free exactly when you need it.
- It tailors the treatment to your cat or dog based on the breed and size.
- Treatments are vet-approved.
- You can cancel, move or pause your subscription at any time.
Take the quiz for a flea plan tailored to your pet
Don't just take our word for it...
Here's what the reviews have to say 💬
"Excellent product. Will be purchasing again as is the most effective flea treatment I have ever purchased." — Moreland.
"Did a great job, no more were found after day 1. Would recommend and definitely use again in the future." — King.
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