300-mile coastline walk aims to challenge use of social media

Young adventurer and MSc Science Communication student Sophie Pavelle is walking the coast of Cornwall in a bid to draw attention to the plastic pollution along the coastline and challenge the way social media is used. 


Setting off on Sunday (11 June), Pavelle aims to complete a 22-day walking adventure along the rugged coastline of Cornwall.


Walking a total of 300 miles, Pavelle will be documenting her journey online in the hope her challenge will encourage younger social media users to take an interest in nature and environmental issues.

“I really hope that followers will share my adventure, appreciate the natural beauty around us and raise awareness of the damage caused to our coastlines by plastic pollution,” says Pavelle.  

“I hope to capture pictures and short video clips of basking sharks, harbour porpoises and grey seals which I’ll share on my Twitter, Facebook, Instagram and You Tube accounts,”

Dubbed Sophie’s Wild Cornwall, Pavelle’s journey will take her along the South West Coast Path, beginning at Bude and ending in Plymouth.

“I’ve always been a bit of an adventurer and am passionate about nature and the environment, this was a great opportunity to combine the two and do something a bit different for my final year project.”

“We’re delighted to be supporting Sophie as she carries out this impressive trek,” adds Dr Clare Wilkinson, Pavelle’s supervisor at UWE Bristol. “It will be fascinating to see the results of her research, including how people engage with environmental messages via social media, and we look forward to following her journey along the way.” 

Check out a short film about Sophie’s trek and follow her adventures on social media via the Sophie’s Wild Cornwall website. Sophie will also be blogging about her adventure for us. Read her first blog here


Image: Sophie Pavelle